Monday, November 16, 2009

That's Haute! The Swaby Store Opens In Chicago

Project Runway Canada contestant Shernett Swaby opens a boutique in Chicago at 1933 North Damen. Swaby moved to the windy city from Toronto and a few months later her namesake was born giving the trendy Bucktown area a taste of “runway reality.” The Swaby Store has an elegant yet romantic feel offering a great backdrop for her innovative creations inspired by the starlets of the past turned modern day film sirens. Delicate lace, ruffles and sumptuous silk blouses are staples in her collection. You’ll also find tailored pants and blazers. But the attention is very much in the details. Cocktail dresses and evening gowns are made just for you since Swaby sews each garment by hand in a backroom studio. Couture pieces can set you back about $5,000. But you can find selections starting at just $700. And if that’s still too much try the model 29 line of affordably priced items for $29. And don’t forget to pick up her a signature Swaby bag for the city girl on the go!

Find out about monthly shopping parties at The Swaby Store by visiting

Where is your favorite boutique?


  1. You really know what's happenin'.

  2. I don't think any of the PR contestants in the U.S. have opened his/her own boutique. Am I right?

  3. Yo,

    You're right. I have not heard of any contestants from the US opening stores... although many have clients that they design for and may have home offices.


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