Friday, October 8, 2010

Smartwater Unveils HAUTE New Bottle

Smartwater unveils their haute new glass bottle to the ATL. I was invited to their Atlanta launch party last month… it was simply chic—rooftop setting at Ventanas with a skyline view of our HAUTE southern city.

Hot Atlantans from fashion designers, magazine publishers to Haute Travels girls were on hand to celebrate Smartwater’s glass bottle debut. The new bottle is so chic and smart; it really does take premium water to another level. However, I couldn’t help but wonder in addition to Jennifer Aniston as a spokesmodel, why not add a HAUTE African American or that sexy British guy to the list? Just think somebody tall, dark and handsome with global appeal... who asks, "Do you believe in love at first sip?"

During the event, guests enjoyed cocktails, hors d'oeuvres & a special performance by Alpha Rev… along with a little cotton candy. But one of the event highlights, a painter who created a beautiful image of the new glass bottle—So HAUTE!

The zero-calorie, vapor-distilled water is packed with electrolytes and offers a crisp taste. Smartwater reportedly is the all-time favorite among Americans when it comes to premium bottled water in this country.

What do you think of Smartwater’s new glass bottle?


  1. I like the new bottle. Glad they continued to stick with a material that can be recycled and more easily reused. The painting is amazing.

  2. Better direction. Smart water must embrace Extended Producer Responsibility and stop contributing to the 20 billion tons of disposable plastic which ends up in the Ocean annually.